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BTCcryptoBullish (77%)

Strategy Doubles Down on Bitcoin, Adds $1.28B to Holdings

Based on 10 source articlesMarch 10, 2026Quality: 90%

BTC Price Chart

Strategy (MSTR) significantly increased its Bitcoin holdings last week, purchasing 17,994 BTC for $1.28 billion, its largest weekly purchase since January. This brings the company’s total Bitcoin treasury to 738,731 BTC, acquired at an average price of $75,862 per coin. The acquisition was funded through the sale of both common and preferred stock, raising approximately $1.3 billion. Notably, the purchase occurred while Bitcoin traded below Strategy’s average cost basis, indicating a continued commitment to its long-term accumulation strategy. Michael Saylor, Executive Chairman, hinted at the purchase beforehand. The company continues to leverage its at-the-market programs to raise capital for further Bitcoin acquisitions, with billions still available through various stock offerings. This aggressive buying contrasts with other companies who are holding back, and even miners who are selling. The move has positively impacted MSTR stock, which saw a 3.7% increase following the announcement.

Key Points

  • 1Strategy purchased 17,994 BTC for $1.28 billion, its largest weekly buy since January.
  • 2Total Bitcoin holdings now exceed 738,731 BTC with an average purchase price of $75,862.
  • 3The acquisition was funded through equity sales, demonstrating continued access to capital.

Market Impact

Strategy’s continued Bitcoin accumulation signals strong conviction in the asset’s long-term potential, potentially influencing market sentiment and providing support during periods of price volatility. The stock price increase suggests investor confidence in the company’s strategy.